As a law enforcement supervisor, have you ever tried to explain to someone what good policing is? Sometimes putting things into words can be an extremely difficult task. If you are like me, the first hundred times you try to answer this question you find yourself jetting off into all these tangents about handling calls, traffic enforcement, conducting thorough investigations, making big busts, taking down the “really bad guys,” and somewhere in there working with the community. By the time you get done it feels like you just named off a bunch of different tasks and never really answered the question – What is good policing?

One night, I was driving in for my overnight shift listening to the “EntreLeadership” podcast and they were interviewing a gentleman named Mick Ebeling. What really struck me was when Mr. Ebeling began talking about transactional and relational marketing as it relates to his…